the junior varsity show is not a show about sports.
Which makes the all-sports identity that much more intriguing. A lot of internet comedy duos barely have an intro graphic; let alone creative direction. Why not stand out and have some fun?
Tennis
Every year, the junior varsity show selects a new sport to base their creative identity off of. The co-hosts' combined love for playing the sport inspired the aesthetic for Season 3.
Sporty-Modern
Borrowing from the sporty UI from the Apple Watch and even Nintendo Switch Sports, we were able to create upon the modern sports aesthetic.
All Round Everything
Starting from the simple tennis ball, we utilized soft geometry everywhere. Circles, rounded rectangles, etc. There was one rule: No sharp geometry! This creates a soft and inviting feel.
Industry
Year
Deliverables
Media
2026
Art Direction
Photography/Videography
Identity System


