Josh Reyes
here,
there,
everywhere.
look good feel good play good
A zine I made inspired by the famous Deion Sanders quote: "If you look good, you feel good. You feel good, you play good. You play good, they pay good." A love letter to my interests, photography, design, and magazines.
Client Personal
Year 2026
Medium Zine
Role Design, Layout, Photography
"As artists, I believe it's important for us to care about how we look. not in a superficial way, obviously. I mean in more of an expressive way; an intentional way. In other words, design yourself the same way you would anything else."
"I believe our minds are gardens and if we don't nurture it with enough love and care, it will die out. To feel good feels like rain."
"Paula Scher once said, "You need to be in a state of play in order to design". She says play as a way to be able to have fun and let loose; to be able to lower the stakes while we create. I say 'play' in a sporty way. To win. To practice hard and train. To even be a little competitive about things. I think combining both Paula and I's definition of play is when I make the best stuff."
"I thought I had invented the phrase that you see plastered all over this zine… I went ahead and did some research on Deion [Sanders] and was appalled. This man played in the NFL for 14 seasons for 5 different teams. He also played in the MLB as an outfielder for 9 seasons for 5 different teams. He won two Super Bowls and one World Series, becoming the only athlete to play in both. That's not normal. Deion Sanders is concrete proof that 'look good feel good play good' leads to excellency."
